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Rules:

Campaign setup time reduced by 35%

Unified workflows across teams

Unified workflows across teams

Outcomes

$

SOUNDSCAPE

Enhancing Focus Through Tailored Soundscapes

Product Design
Visual Design
User Experience
Prototyping
Branding

In 2023, I played a key role in designing and refining Soundscape, a productivity-focused app developed under the Ministry of Programming.

My contributions spanned multiple areas, including UX enhancements, visual asset design, and the creation of a gamification system to boost user retention. I worked closely with the team to research, design, and validate core features, ensuring a seamless and engaging user experience.

Additionally, I helped develop and maintain the app’s design system, ensuring visual consistency and scalability as Soundscape evolved into a polished, user-centric product.

CHALLENGES & PAIN POINTS

The Struggles of Staying Focused During Study Sessions

Before redesigning the platform, I took stock of all existing research, including heuristics evaluations, prior user interviews, and predefined personas to understand the current state of the product.

This existing data provided a strong foundation, but it wasn’t sufficient to guide a full redesign.I analyzed and synthesized this information into structured insights, revealing patterns across workflows, pain points, and system-wide inefficiencies.

From this process, Lena emerged, a campaign manager balancing multiple music campaigns, whose experiences reflected the common challenges faced by many users.

Meet Sarah,
a University Student

Sarah, a university student studying for finals in a noisy campus library. Despite her best efforts, the chatter from nearby students, the sound of turning pages, and the occasional rustle of papers make it difficult for her to concentrate on her notes.

She’s tried using noise-canceling headphones, but they only do so much to drown out the surrounding noise. With her exam quickly approaching, Sarah feels the pressure mounting.

She needs a solution that will help her zone in and focus without being disturbed by the constant distractions around her.

Soundscape was designed to solve these problems:

Meet Sarah,
a University Student

Sarah, a university student studying for finals in a noisy campus library. Despite her best efforts, the chatter from nearby students, the sound of turning pages, and the occasional rustle of papers make it difficult for her to concentrate on her notes.

She’s tried using noise-canceling headphones, but they only do so much to drown out the surrounding noise. With her exam quickly approaching, Sarah feels the pressure mounting.

She needs a solution that will help her zone in and focus without being disturbed by the constant distractions around her.

Soundscape was designed to solve these problems:

Overwhelming Noise

Sarah finds it hard to concentrate due to constant distractions from surrounding chatter and background noise in the library.

Sustaining Focus for long periods

Keeping focus during extended study sessions is challenging, leading to dips in concentration and productivity.

Lack of personalization

Generic focus apps don't meet Sarah’s unique needs, as she requires more tailored auditory environments to maintain her focus effectively.

SOLVING THE PROBLEM

A Focus-Boosting Experience

A Focus-Boosting Experience

Soundscape was designed to help users like Sarah combat distractions and maintain concentration through personalized audio environments.

The app creates a seamless, distraction-free space that adapts to individual preferences, fostering consistent focus.

We started by identifying key user needs: simplicity, customization, and ease of use.

Through user feedback, we crafted an intuitive interface and integrated Spotify and Apple Music for an expansive library of curated soundscapes. Real-time habit tracking was added to ensure users could build lasting focus routines.

Soundscape was designed to help users like Sarah combat distractions and maintain concentration through personalized audio environments.

The app creates a seamless, distraction-free space that adapts to individual preferences, fostering consistent focus.

We started by identifying key user needs: simplicity, customization, and ease of use.

Through user feedback, we crafted an intuitive interface and integrated Spotify and Apple Music for an expansive library of curated soundscapes. Real-time habit tracking was added to ensure users could build lasting focus routines.

Soundscape was designed to help users like Sarah combat distractions and maintain concentration through personalized audio environments.

The app creates a seamless, distraction-free space that adapts to individual preferences, fostering consistent focus.

We started by identifying key user needs: simplicity, customization, and ease of use.

Through user feedback, we crafted an intuitive interface and integrated Spotify and Apple Music for an expansive library of curated soundscapes. Real-time habit tracking was added to ensure users could build lasting focus routines.

Customizable Soundscapes

Users can select from a variety of soundscapes, such as nature sounds or ambient music, adjusting the volume for the perfect concentration environment.

Real-Time Habit Tracking

The app tracks focus sessions, encouraging users to build and maintain productive habits over time.

Seamless Integration

Soundscape integrates with existing streaming platforms to provide users with easy access to their favorite soundscapes without leaving the app.

Reward System

To keep users motivated, the app offers gamified rewards for completing focus sessions.

Figma previews

Construction of the logo

First Session Preview

Customizable Soundscapes

Users can select from a variety of soundscapes, such as nature sounds or ambient music, adjusting the volume for the perfect concentration environment.

Real-Time Habit Tracking

The app tracks focus sessions, encouraging users to build and maintain productive habits over time.

Seamless Integration

Soundscape integrates with existing streaming platforms to provide users with easy access to their favorite soundscapes without leaving the app.

Reward System

To keep users motivated, the app offers gamified rewards for completing focus sessions.

Figma previews

Construction of the logo

First Session Preview

RESULTS & IMPACT

A Game-Changer for Focus and Productivity

A Game-Changer for Focus and Productivity

Soundscape has become an essential tool for individuals seeking to improve their concentration and build lasting, productive routines, providing a simple yet powerful solution for overcoming distractions.

Soundscape has become an essential tool for individuals seeking to improve their concentration and build lasting, productive routines, providing a simple yet powerful solution for overcoming distractions.

$

>

30+

Soundscapes on the platform

>

1000+

Active users in Week #1 after launch

>

10 bil.

Streams on music catalogues on Spotify / Apple Music

>

4.9★

Rating on the App Store

Enhanced Focus & Engagement

Seamless integration with Spotify and Apple Music, paired with customizable soundscapes, keeps users engaged, helping them achieve sustained focus.

Scalable Growth

Built with a flexible tech stack, Soundscape is primed for rapid scaling and is already attracting a growing user base.

Improved Productivity

The app encourages consistency with real-time habit tracking, supporting users in developing long-term concentration routines.

User Retention

High NPS scores and positive feedback from beta testers indicate strong user satisfaction and potential for long-term success.

Enhanced Focus & Engagement

Seamless integration with Spotify and Apple Music, paired with customizable soundscapes, keeps users engaged, helping them achieve sustained focus.

Improved Productivity

The app encourages consistency with real-time habit tracking, supporting users in developing long-term concentration routines.

Scalable Growth

Built with a flexible tech stack, Soundscape is primed for rapid scaling and is already attracting a growing user base.

User Retention

High NPS scores and positive feedback from beta testers indicate strong user satisfaction and potential for long-term success.

Designed with care, curiosity, and a lot of iteration.

Talking is the best way to explore how I can help you with your ideas.

If you have something in mind — a product, a problem, or even an early thought — I’m always open to a conversation. As long as we find something interesting to explore and build together, let’s talk.

Book a call

Resume

LinkedIn

Dribbble

Designed with care, curiosity, and a lot of iteration.

Talking is the best way to explore how I can help you with your ideas.

If you have something in mind — a product, a problem, or even an early thought — I’m always open to a conversation. As long as we find something interesting to explore and build together, let’s talk.

Book a call

Resume

LinkedIn

Dribbble

Designed with care, curiosity, and a lot of iteration.

Talking is the best way to explore how I can help you with your ideas.

If you have something in mind — a product, a problem, or even an early thought — I’m always open to a conversation. As long as we find something interesting to explore and build together, let’s talk.

Book a call

Resume

LinkedIn

Dribbble