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High-risk decisions

-

Constraints & challenges

Too much data

Trust is fragile

Outcomes

$

Rules:

Clearer trading flows in high-risk moments

Reduced cognitive load during decision-making

Unified workflows across teams

NAGAX

Designing clarity for crypto trading.

Product Design
Visual Design
User Experience
Prototyping

In the spring of 2022, I joined the NAGAX platform under Ministry of Programming.

Collaborating with two other designers, I was responsible for researching, designing, and validating new features, with a particular focus on the Wallet and Leaderboard functionalities.

Beyond feature development, I also took ownership of building and maintaining the design system, ensuring consistency and scalability across the platform.

My contributions helped refine the user experience and bring critical trading features to life.

CHALLENGES & PAIN POINTS

The Struggles of a Tech-Savvy Trader

Meet Mark, a
Financial Analyst

Mark, a 31-year-old financial analyst with five years of trading experience. He’s tech-savvy and always searching for advanced platforms that provide an edge.

However, he faces several challenges in his trading journey

Limited Advanced Trading Tools

Many platforms lack the sophisticated tools he needs for in-depth market analysis.

Lack of Detailed Analytics

Generic focus apps don't meet Sarah’s unique needs, as she requires more tailored auditory environments to maintain her focus effectively.

No Dedicated Platform for Expertise

He wants a space where he can demonstrate his trading strategies and gain recognition.

SOLVING THE PROBLEM

A Seamless Crypto Trading Experience

The NAGAX app was designed to address key challenges in the crypto space, providing users with a secure and intuitive platform to trade and engage with cryptocurrency.

By launching new features like the NAGAX Wallet and Leaderboard, the app became a powerful tool for both beginners and experienced traders.

NAGAX
Wallet

The introduction of the NAGAX Wallet provided users with a secure, easy-to-use digital wallet for managing their crypto assets. It enabled seamless transactions and added a layer of trust, encouraging more users to join and trade.

Web3
Innovations

In addition to traditional crypto trading, NAGAX expanded into Web3 by incorporating NFT trading and staking platforms, offering users new ways to engage with the crypto market and explore innovative investment opportunities.

The
Leaderboard

The Leaderboard feature was released to enhance engagement, allowing users to see top-performing traders and copy their successful strategies. This incentivized trading activity and increased interaction within the community.

Enhanced
Security

With a focus on security, NAGAX integrated multi-layer security features, including two-factor authentication and encrypted transactions, ensuring that users felt safe while managing their crypto assets.

NAGAX
Wallet

The introduction of the NAGAX Wallet provided users with a secure, easy-to-use digital wallet for managing their crypto assets. It enabled seamless transactions and added a layer of trust, encouraging more users to join and trade.

The
Leaderboard

The Leaderboard feature was released to enhance engagement, allowing users to see top-performing traders and copy their successful strategies. This incentivized trading activity and increased interaction within the community.

Web3
Innovations

In addition to traditional crypto trading, NAGAX expanded into Web3 by incorporating NFT trading and staking platforms, offering users new ways to engage with the crypto market and explore innovative investment opportunities.

Enhanced
Security

With a focus on security, NAGAX integrated multi-layer security features, including two-factor authentication and encrypted transactions, ensuring that users felt safe while managing their crypto assets.

RESULTS & IMPACT

A Game-Changer for Growth

The launch of NAGAX led to significant improvements in user engagement, financial performance, and platform activity, demonstrating its success in enhancing NAGA’s crypto ecosystem.

$

>

27%

Increase in New User Registrations

>

15%

Increase in Copy-Trading Activity

>

$120 mil.

NGC Reached a Market Cap of $120 Million at its peak.

Increased User Growth

The release of the NAGAX Wallet led to a 27% increase in new user registrations, growing from 277,000 in 2021 to 350,000+ by the end of 20

Stronger Security & Trust

The implementation of multi-layer security and the NAGAX Wallet led to an increase in user retention and trust, reducing security-related complaints and improving platform reliability.

Higher Copy-Trading Activity

The Leaderboard Feature encouraged more users to engage in copy trading, leading to a 15% increase in trades copied, from 4.8M in 2022 to 5.5M in 2023.

Sustained Real-Money Transactions

Despite market fluctuations, real-money transactions remained stable above 10M transactions in 2023, reflecting consistent user engagement.

Increased User Growth

The release of the NAGAX Wallet led to a 27% increase in new user registrations, growing from 277,000 in 2021 to 350,000+ by the end of 20

Higher Copy-Trading Activity

The Leaderboard Feature encouraged more users to engage in copy trading, leading to a 15% increase in trades copied, from 4.8M in 2022 to 5.5M in 2023.

Stronger Security & Trust

The implementation of multi-layer security and the NAGAX Wallet led to an increase in user retention and trust, reducing security-related complaints and improving platform reliability.

Sustained Real-Money Transactions

Despite market fluctuations, real-money transactions remained stable above 10M transactions in 2023, reflecting consistent user engagement.