Rules:
Existing tools could not be replaced
Teams needed autonomy
Unified workflows across teams
No shared system
Repeated setup every campaign
Constraints & challenges
Too many tools
Hard to scale workflows
Outcomes
$
CREED MEDIA
Redesigning multi-campaign workflows, reducing setup time by 35%.
Product Design
Visual Design
User Experience
Prototyping
Agentic Design
A system that helps music labels and managers discover, invite, and activate creators, all in one place.I redesigned a previously disconnected process into a cohesive, scalable workflow that cut setup time by 35% and eliminated the reliance on massive CSV files.
During my time at Creed Media, I was tasked with rethinking the entire platform from the ground up.
This included designing a new design system, establishing a unified visual language, and rebuilding the core features that teams depend on daily, from creator discovery and pricing evaluation to invitation flows, templates, and activation management.
My goal was to create a platform that feels intuitive, resilient at scale, and tailored to the way modern music campaigns actually operate.
RESEARCH & INSIGHTS
Understanding the workflow, pain points, and opportunities
Before redesigning the platform, I took stock of all existing research, including heuristics evaluations, prior user interviews, and predefined personas to understand the current state of the product.
This existing data provided a strong foundation, but it wasn’t sufficient to guide a full redesign.I analyzed and synthesized this information into structured insights, revealing patterns across workflows, pain points, and system-wide inefficiencies.
From this process, Lena emerged, a campaign manager balancing multiple music campaigns, whose experiences reflected the common challenges faced by many users.
Overload & Context Switching
Managing multiple projects simultaneously overwhelms her, forcing repeated data entry and constant mental tracking.
Discovery & Niche Expertise
Without effective discovery tools, sourcing the right talent is slow and often incomplete, making narrative-driven campaigns harder to execute.
Time-Intensive Sourcing
Identifying, vetting, and inviting creators is the most time-consuming part of her workflow, creating bottlenecks before campaigns even start.
Budget & Expectation Uncertainty
Lack of transparency and inconsistent rates from both managers and creators create stress and inefficiency, increasing errors and rework.
SOLVING THE PROBLEM
Managers often handle 10–12 campaigns simultaneously, switching between screens, CSVs, and external tools. To reduce context switching and cognitive load, we implemented:
Smarter multi-campaign navigation — lets managers move between multiple campaigns without losing context, reducing cognitive load and saving time.
Centralized Creator Invitation & Pricing — a single interface where managers can add creators, apply templates for activations, and adjust pricing. Supports batch or individual customization, making campaign setup faster and more scalable.
Previously, managers had to leave the platform to review creators, breaking their workflow and slowing decisions. We addressed this by:
AI-powered creator discovery — search for creators using natural-language prompts. The system provides reasoning and confidence scores for results, allowing managers to quickly add creators to campaigns or shortlists.
Inline videos on creator profiles — uploaded and posted videos are displayed directly in the creator profile, enabling evaluation without leaving the platform.
Integrated Invite Link in Add Creator Modal — invites are accessible directly in the workflow, eliminating disconnected steps and keeping the process seamless.
SOLVING THE PROBLEM
Setting up Invite Preferences
Setting up Creators & Prices
Creator Registration
Minor changes no longer require rebuilding the setup from scratch, which saves time and reduces cognitive load.
The modal also supports creators directly, allowing them to contribute to the campaign setup while keeping managers in control.
Key features include:
Creators can access a shareable link to join the campaign.
They can configure their own activations, pricing, and details.
Managers retain full oversight and control throughout the process.
This approach creates a seamless workflow for both creators and managers.
TRY IT YOURSELF
Want to experience part of the flow firsthand?
Click below to interact with a live prototype of the Invite to Campaign modal, including adding creators, adjusting pricing, and exploring activation settings.
SOLVING THE PROBLEM
Creator Pricing Assistant
Pricing Without Guesswork
Pricing decisions are now embedded directly into the workflow, removing the need for managers to manually calculate budgets or switch screens.
The Creator Pricing Assistant sits above each activation input and provides live insights to guide accurate decisions.
It shows how a creator’s price affects the total campaign budget, predicts reach and expected engagement, and compares the rate to industry standards.
Key benefits of the Creator Pricing Assistant include:Real-time budget impact displayed for each creator.Estimated campaign reach and engagement based on historical data.Fairness indicators comparing rates to industry benchmarks.Inline approval prompts for high-value creators, keeping workflow uninterrupted.Continuous live updates prevent miscalculations and context switching.
If a creator’s rate is high enough to require approval, the system flags this inline so managers can address it immediately, without leaving the modal. All calculations update live as prices are adjusted, ensuring accuracy and preventing errors.
Assistant Overview
Pricing Calculator
AI Creator Discovery
Discovery That Thinks With You
Managers often struggled to find creators in niche genres or micro-communities, especially when campaigns were narrative-driven.
Previously, they could only search by known handles or use filters that were not flexible, forcing them to rely on spreadsheets and external research. The AI Discovery feature transforms this process into a conversational, intelligent workflow.
Managers can now type prompts in natural language, such as:
The system returns a curated list of creators along with transparent reasoning, including: Relevance scoring based on genre, audience overlap, and engagement metrics.
Search accuracy indicators, showing confidence in the results. Recent activity and posts within the platform, so managers don’t leave the workflow to check social media. Quick actions to add creators to campaigns, shortlists, or open detailed profile modals.
Creator Discovery
Discovery Results
